Casting for a Global Herring Market

By JOHN TAGLIABUE
Published: June 23, 2010

SCHEVENINGEN, the Netherlands — Over the years, France has built the November release of Beaujolais nouveau into a worldwide event, with wine drinkers eagerly snapping up bottles of what is, by most measures, a pedestrian wine. So if it can be done for cheap wine, then why not for herring?